Clinically proven suitable for newborn skin from day 1. Gentle formula made with real cotton. Protects newborn skin from first moments of life. Provides velvety lather and rinses off easily. Less slippery wash and doesn't leave unwanted residue. Proven not to discrupt a baby's naturally developing skin. Cleanses and protects newborn skin from dryness. Free from parabens and dyes. Hypoallergenic (formulated to minimize the risk of allergies). Paediatrician and dermatologist-tested.