Jim Beam® Bourbon is the world#s number 1 selling bourbon. It has astrong family heritage with a formula unchanged in over 200 years andhas been managed by over seven generations of Beam family distillers,ensuring the same consistent quality since its first production. JimBeam Bourbon derives its rich, satisfying flavour from a treasuredfamily recipe and is crafted longer than the law requires, for a fuller,smoother flavour.COLOUR Golden straw.AROMA Oaky vanilla, spicy backdrop.TASTE Medium-bodied, mellow, hints of caramel and vanilla.FINISH Clean, flavourful"