In 1894 William Lever invented an affordable hygiene product desperately needed in cholera-affected Victorian England. Lifebuoy was more than just a bar of soap, it became a daily essential, helping to protect families from disease.

Today, Lifebuoy still helps to protect against germs, keeping you and your family clean and healthy. The Activ Silver Plus formula helps to protect against 99.9% of germs*.

This advanced germ protection power is available in this moisturizing Hygiene Bar Soap. The improved Lifebuoy formula offers 100% stronger germ protection** balanced with gentle ingredients for a rich, creamy lather and soft finish. Help to keep your family safe from germs with this protective Hygiene Bar Soap